Cleaning & Maintenance Management Online

Tornado release 8.18

August 18, 2011

Distributor Incentives:

Tornado Promotes ExSELLerate Program Program Has Evolved into a Educational Tool

West Chicago, IL - Tornado® Industries, a division of Tacony Corporation and a leading manufacturer of professional cleaning equipment, is bolstering its ExSELLerate program first introduced a few years ago.

The program awards Tornado distributors, equipment specialists, and DSRs with cash applied to a reloadable credit card every time they sell a qualifying product.

Along with providing an incentive to distributors and DSRs, the program has evolved into an educational tool.

“Our reps say it helps them learn more about their end customer’s needs and even helps us detect industry trends,” says Sean Martschinke, assistant marketing director at Tornado.

Martschinke explains that distributors and DSRs participating in the ExSELLerate program “earn cash every time they sell a qualifying product, and the sky is the limit. They earn cash whether they sell one [qualifying] machine or ten.”

As with similar programs, the ExSELLerate program does have guidelines that must be followed, according to Martschinke, and over the years there have been changes as to what products are involved and which are not.

“But overall it is pretty straightforward [program] and simple to follow.”

He adds that more plans are in store to get the news out about the program, “especially when we meet with our reps at the upcoming ISSA/INTERCLEAN North America tradeshow. The ExSELLerate program is special and we want our reps to know everything about it.”

For more information on the program, contact Tornado’s marketing department at (630) 818-1300.

Available For Interviews And Industry Commentary:
Tornado Industries President Michael Schaffer is available for interviews and industry commentary by calling (630) 818-1300

About Tornado a Tacony Company

Tornado Industries has been engineering quality cleaning equipment for more than 80 years. The company has a long history of developing innovative products and applying the latest technology to increase productivity, reduce costs, and improve safety. Tornado prides itself on always being on the cutting edge of cleaning solutions.