Survey looks at carpet tech's customer retention techniques
May 28, 2010
COEUR D''ALENE, ID — Although many sectors of the professional cleaning industry have been affected by the recession, one segment that has experienced the greatest negative impact is carpet cleaners, according to a press release.
However, the market appears to be turning around now and many carpet cleaners are working hard to resume relationships with old customers, the release noted.
According to the release, U.S. Products, a leading manufacturer of carpet cleaning, floor care and restoration equipment, e-mailed subscribers of the company''s newsletter, asking if they have a customer retention program and what their experiences with it have been.
"We also asked what type of customer is most receptive to a customer retention program," says Nick Wiebe, marketing manager with U.S. Products.
"Homeowners were at the top of the list (about 40 percent), followed by office buildings (25 percent) and then schools and medical facilities at nine percent. Restaurants came in dead last at just 2 percent," Wiebe added.
Click here to read the complete release.