Survey: Brand loyalty holds up
CHICAGO — A recent poll conducted by Tornado Industries Inc. indicated that 60 percent of the cleaning professionals questioned "have brand loyalty and tend to buy vacuums from the same manufacturer," according to a press release.
The machines they purchase from those manufacturers have proven to be durable, which breeds such loyalty, the release stated.
According to the release, 40 percent indicated that they do not have brand loyalty, purchasing their vacuums from a variety of manufacturers.
When asked what their first consideration is when selecting a new vacuum cleaner, 26 percent of responders (the largest number) indicated "ease of use;" 23 percent indicated, once again, brand loyalty; the remainder wanted a machine with an advanced air filtration system (20 percent); and only 11 percent said price was their foremost concern, the release noted.
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