Study finds small businesses are curtailing cleaning
December 9, 2009
CINCINNATI — A recent survey conducted by Kelton Research for Procter & Gamble Professional found that 29 percent of small businesses have scaled back on workplace cleaning, according to a press release.
According to the release, more than 1,100 small business owners registered with the National Federation of Independent Business (NFIB) participated in the online survey that was conducted to identify how the economy has affected small business'' cleaning standards.
Despite the fact that 31 percent of small business owners recognized "cleanliness and appearance" as having the greatest impact on customer first impressions, a significant number have curtailed their cleaning processes by either purchasing cheaper or generic products or eliminating professional cleaning services altogether, the release stated.
According to the survey, of those who have altered their cleaning practices, 44 percent report negative repercussions, such as rising customer and employee complaints and longer cleaning times when using cheaper products.
Pete Self, research and development manager for Procter & Gamble Professional, said: "Now more than ever, we recognize owners'' needs for solutions that work at the speed of small businesses today and for information that equips them with cleaning best practices. Mr. Clean Professional provides small business owners with both powerful cleaning solutions as well as a 24/7 information resource, helping restore owners'' confidence that their business'' appearance makes a great first impression every time."
Six out of ten small business owners said time is the biggest barrier to keeping their workplace, whether retail or professional, as clean as possible; meanwhile, 14 percent believe staffing is the major hurdle to cleanliness, the release noted.
When asked what cleaning resources would be most beneficial, 49 percent of survey respondents cited the need for free resources and advice from trusted sources that help them get the cleaning job done, the release added.
Click here to read the complete release.
For related information, click here.