Cleaning & Maintenance Management Online

SteamMaster release

February 10, 2009


MINTURN, CO — The same short codes used in texting for television voting and ordering ringtones can order cleaning and restoration services for your home or business. SteamMaster Restoration and Cleaning in Minturn offers Short Message Service (SMS) text messaging as a way for customers to reach the company. Clients text “1call” to a shared short code number “41411” and get an immediate response.

SteamMaster has been in business for 30 years, but doesn’t think “old school” when it comes to offering services to customers. The company is one of the first cleaning and restoration companies in the United States to offer SMS text messaging. With 74 percent of mobile phone users sending and receiving text messages on their phones, SteamMaster recognizes texting as another way to reach potential clients. “It is a way for people to reach us quickly,” says Raj Manickam, SteamMaster’s C.E.O. “We can also send text alerts with discounts to our regular customers and reach out to them in a fresh, innovative way.”

Short codes, also known as short numbers, are special telephone numbers significantly shorter than full telephone numbers. They are designed to be easier to remember than normal telephone numbers. The shared short code number for SteamMaster is “41411.” Clients will only need to text “1call” to that number to reach the company.

SteamMaster recognizes that not every client is tech-savvy, but sees the program as a feature to be used in conjunction with email, print advertising and radio. “We are rolling out several unique strategies and innovative programs to make the most of SMS marketing,” says Manickam. “We’ve introduced it on our printed materials, such as our newsletter, and will include a radio campaign.”

At SteamMaster’s recent 30th Anniversary Party, employees wore specially designed T-shirts to launch this program. Each shirt has a service message, such as “Local Experts” printed on it with the unique keyword. The technicians will wear the T-shirts on the job, and bumper stickers have been printed and will be placed on SteamMaster’s fleet of trucks. “I already have one on my car for marketing,” says Manickam.

SteamMaster Restoration and Cleaning in Minturn, Colorado, is the leading restoration and specialty cleaning company in its market providing a single-source solution. SteamMaster’s team of local experts offers world-class solutions for carpet, stone and hard surface cleaning, mold remediation, smoke and fire damage, water extraction, fine rug and fabric cleaning and protection. SteamMaster provides superior service to our community while creating a rewarding place to work.