September <I>Cleanfax</I>: Packaging your way to profits
September 16, 2009
The September issue of CM/Cleanfax® magazine is now available online, featuring Joe Polish''s "Packaging your way to profits" article.
Polish states that one strategy for improving both your sales conversion rate and your average invoice is to move beyond offering just one price and start offering packages.
He notes that packaging isn''t just how you bundle your quality services. It''s also about how you package "you."
Polish adds that to make a customer choose, you change the question in their mind from "yes or no" to "which one." You get them to choose between you, you and you instead of between you and your competition.
According to Polish, if you want to build a highly profitable company, then you need to package yourself as one.
Joe Polish is the president and founder of Piranha Marketing, a premier marketing and business-building company in the cleaning and restoration industries. Piranha provides ready-to-use marketing tools, sales systems, and training to create ELF businesses — easy, lucrative and fun. For free marketing strategies and business building resources visit www.RichCleanerBlog.com or contact their business growth consultants at (480) 858-0008.
Click here to view the digital version of the September issue.
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