Cleaning & Maintenance Management Online

Sanitaire enhances sales group

August 12, 2009
BLOOMINGTON, IL — Sanitaire, a division of Electrolux Home Care Products Ltd., is increasing its commercial sales staff in order to provide a more focused and professional approach to distributors serving all end user segments, according to a press release.
Sanitaire''s expanded team will spend more time working with end users and distributors to provide training and support for the cleaning solutions the company offers, the release stated.
Tony Van Oudheusden, national sales director for Sanitaire Commercial, said: "Our primary strategy is to bring a more focused approach to driving the Sanitaire value proposition. This will allow us to better support and communicate the benefits we offer to the end user and distributor about our existing products, as well as new concepts and cleaning solutions we’re developing. Our expanded sales organization will bring more resources to assist our JanSan distributors so they can bring more cleaning solutions to the end user. We intend to strengthen relationships with end user customers in hospitality, restaurant, health care, education, building service contractor and other market segments to pull increased sales through our Sanitaire distributors."
The Sanitaire brand was recently rated first in quality, value and ease of maintenance, and each product is backed by a network of more than 1,500 warranty service centers throughout the United States, the release noted.
Sanitaire also recently announced a new two-year warranty on its commercial products, which covers parts, material, workmanship and labor, the release added.
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