P&G teams with the Alliance
CINCINNATI — The Procter & Gamble Company (P&G) has announced a strategic partnership with the Alliance to Save Energy (the Alliance), a nonprofit organization that promotes energy efficiency worldwide, according to a press release.
Through research, education and advocacy, the Alliance seeks to publicize the environmental and energy savings benefits of washing laundry in cold water, the release stated.
According to the release, through this agreement, the Alliance will work with P&G''s natural resource education initiative, Future Friendly, to provide consumers with the information they need to convert from hot/warm water washing habits to cold water washing.
"Energy efficiency doesn''t always require huge investments or new equipment, but it often requires education," said Kateri Callahan, Alliance to Save Energy president.
"If we can overcome consumer barriers to cold water washing, consumers would find it easy to be more energy efficient and to reduce their home energy bills. With just the switch of a dial, cold water washing is one of the simplest ways to save energy and money and benefit the environment," Callahan added.
Commercial facilities, which wash hundreds of pounds of laundry a day, could see a dramatic savings in energy costs if they were to switch to washing in cold water, rather than hot, the release noted.
Click here to read the complete release.