Cleaning & Maintenance Management Online

P&G release 10.14

October 14, 2011


PGP Customer Firehouse Subs to Distribute Batteries at 450+ Locations

Cincinnati – Procter & Gamble Professional™, the away-from-home division of Procter & Gamble (NYSE:PG), announced today a month long partnership with Firehouse Subs in support of national Fire Safety month (October). At each of Firehouse Subs’ 453 restaurants, guests who purchase a $5 medallion will receive a Duracell 9-volt battery for their home smoke detector. All funds raised will benefit the Firehouse Subs Public Safety Foundation.

“We’re pleased to partner with Firehouse Subs to help shine a light on the need for fire prevention while simultaneously offering consumers with a simple solution – a 9-volt Duracell battery – for home fire safety,” said Eric Hetrick, P&G Professional North America Commercial Director. “This partnership is one example of P&G Professional’s ongoing commitment to work closely with our customers to help improve their business, and the lives of their employees and customers.”

Procter & Gamble Professional donated 27,180 9-volt Duracell batteries in an effort to help raise awareness about the importance of fire prevention. The goal of the partnership is to encourage consumers to replace their current smoke alarm battery with a new Duracell 9-volt battery since alarms can become desensitized over time. All proceeds raised through purchases of medallions will go toward the equipment, education, and funding of public safety entities through the Firehouse Subs Public Safety Foundation.

“We are fired up for Fire Safety Month and want to raise awareness, as well as funds, for deserving first responders,” said Robin Peters, executive director of the Firehouse Subs Public Safety Foundation. “Through donations raised in our restaurants, we have given more than $3.1 million in lifesaving equipment to fire departments, police departments and EMS across the country. We hope to raise a record amount this October, and are thrilled to partner with P&G Professional in distributing Duracell 9-volt batteries for use in home smoke detectors to further help the life-saving efforts of first responders.”

For more information about Firehouse Subs’ dedication to fire safety month, visit, or follow on Twitter at @firehousesubs.

About Firehouse Subs

Firehouse Subs, founded in Jacksonville, Fla., by former firefighting brothers Chris Sorensen and Robin Sorensen, is a 453-unit fast casual restaurant chain. Firehouse Subs offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage of the founding family’s 200 years of firefighting service.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given $3.1 million to hometown heroes, impacting more than 275 communities.

About Procter & Gamble Professional

Procter & Gamble Professional® is the away-from-home division of Procter & Gamble,serving the foodservice, building cleaning and maintenance, hospitality and convenience stores industries. P&G Professional offers complete solutions utilizing its parent company''s scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Tide®, Dawn®, Mr. Clean®, Febreze®, Swiffer®, and its own brand, P&G Pro Line®. Please visit for the latest information about P&G Professional''s solutions.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company''s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.