Cleaning & Maintenance Management Online

NISSCO announces partnership with AXIS Group Marketing Organization

January 18, 2012

DULLES, VA — National Independent Sanitary Supply Companies (NISSCO) has announced a newly formed partnership with AXIS Group Marketing Organization (AXIS GMO), a provider of JanSan marketing services, according to a press release.

"As the premier buying group for independent distributors, we are thrilled to announce our partnership with AXIS GMO," said Mark Bozich, president of NISSCO.

"AXIS GMO brings the marketing expertise, tools and implementation strategies used by Fortune 500 companies directly and affordably to our members. This is truly a game-changing program for our distributors,” Bozich added.

AXIS GMO provides a full range of marketing services, including electronic, digital and traditional marketing activities, the release stated.

"The market has changed, and today’s end user is a proactive customer, searching with laptops, tablets and smart phones. AXIS GMO excels at placing companies where their next customer is looking, creating an image that reflects the company''s professionalism and giving customers reasons to purchase from them," said Ginny Petru, director of marketing for NISSCO and an AXIS partner.

"AXIS GMO handles everything from content marketing to social media maintenance; from video marketing to press releases," Petru noted.

Click here to read the complete release.