Cleaning & Maintenance Management Online

Kimberly-Clark Professional announces NASCAR sponsorship

April 6, 2010
PHOENIX — Kimberly-Clark Professional recently announced that its WYPALL brand of cleaning wipers will be the title sponsor of the Phoenix International Raceway''s November NASCAR Nationwide Series race, according to a press release.
The WYPALL 200 Powered by Kimberly-Clark Professional, which is set to start at 2:30 p.m. MST on Saturday, November 13, is the first such race entitlement partnership for WYPALL in NASCAR, the release stated.
The WYPALL 200 Powered by Kimberly-Clark Professional will launch with an in-market media tour featuring the crew chiefs from the WYPALL Wipers Crew Chief Challenge, the release noted.
Stephanie Rossignol, director for WYPALL Wipers, said: "By partnering with an incredible facility like Phoenix International Raceway, we''ve taken a huge step forward with the brand''s involvement in motorsports. The race will play a major role in letting consumers know about our industrial wiping products, which are used by countless race teams to clean the toughest, most stubborn messes. This is an excellent fit for the brand and this sponsorship opportunity is central to our consumer outreach and brand-building efforts."
Click here to read the complete release.