Cleaning & Maintenance Management Online

ISSA aims to change the way the world views cleaning

October 11, 2011

LINCOLNWOOD, IL — ISSA is launching a multifaceted new endeavor designed to help its members gain greater acceptance of the positive impact of cleaning and to assist them in navigating the ongoing challenges facing the industry, according to a press release.

The association''s new position is meant to reflect the forward direction its members are taking each day to provide state-of-the-art cleaning processes and products, change perceptions of cleaning and protect public health, the release stated.

According to the release, this focus is reflected in multiple new programs as well as ISSA''s new logo and tagline — "Advancing Clean. Driving Innovation."

Ongoing market consolidations, cost pressures, complex environmental considerations, new product innovations and increasing threats from pandemics and other health issues continue to reshape the scope and impact of the global cleaning industry, the release noted.

"Cleaning has a direct impact on human health, the environment and facilities'' bottom lines," said ISSA Executive Director John Garfinkel.

"Our new brand identity speaks to this far reaching impact, and we are taking concrete steps, through the introduction of new tools, services and information, that will enable our organization and our members to change the way the world views cleaning," Garfinkel added.

Click here to read the complete release.