Cleaning & Maintenance Management Online

<i>Earth Fights Back</i> marathon weekend

April 21, 2011

NEW YORK — Current TV kicks off a different take on Earth Day programming with Earth Fights Back weekend, according to a press release.

As society grapples with recent devastating natural events and their political, moral and economic implications, Current TV is unveiling a different perspective on the unpredictable and often powerful forces of nature by observing Earth Day with an informative, thought-provoking look at our beautiful — and sometimes volatile — planet via the Network''s Earth Fights Back weekend, the release stated.

Current TV will kick things off with the premiere of an original one-hour special "Man Versus Earth," featuring host and explorer Sam Branson, son of Virgin Group founder, Sir Richard Branson, on Earth Day, Friday, April 22 at 9 p.m., Eastern Standard Time (EST), the release noted.

"Civilization seems to be experiencing the power of nature''s impact more and more, and it seems we keep seeing examples of the tragic destruction our environment can sometimes unleash. We''ve also seen dramatic shifts in weather patterns: For example, this winter tested our patience and our public service resources with the snowiest weather in 50 years. As our world becomes more developed, the impact of natural disasters seems to escalate, and it''s raising lots of questions that we hope this programming will answer," said James Dubern, Current TV''s senior vice president of pogramming.

"By providing an inside look at the Earth''s forces in a fact-based, scientific way, we aim to shine a light on the many untold stories of man''s battle against the elements in a both provocative and entertaining way," added Dubern.

Click here to read the complete release.