Cleaning & Maintenance Management Online

Henkel and Loctite to sponsor Winter X Games athletes

January 24, 2012

ROCKY HILL, CT — During the 2012 Winter X Games, Henkel Corporation and its Loctite brand adhesives and sealants will once again perform on the slopes by sponsoring three extreme athletes, according to a press release.

The Team Loctite roster includes adaptive snowboarder Mike Schultz and pro snowboarders Nick Baumgartner and Sage Kotsenburg, the release stated.

"All of our sponsored athletes excel in extreme sports that push their equipment to the limits," said Mike Shannahan, Henkel''s director of marketing for the North American general industry business.

"Since the Loctite brand is known around the world for its extreme performance, our sponsorship of Winter X athletes is a natural fit. Our products help keep the athletes'' equipment in top shape for the competitions, allowing it to resist the most powerful forces of man and nature," Shannahan added.

Click here to read the complete release.