GOJO reacquires PURELL brand
November 1, 2010
AKRON, OH — GOJO Industries has announced that it has bought the PURELL® brand from Johnson & Johnson, according to a press release.
With this transaction, GOJO once again has ownership of the PURELL brand and will build on its science-based innovations to drive consumer market growth in the hand sanitizer category, the release noted.
In 2004, GOJO sold the PURELL brand to Warner-Lambert Company, a wholly owned subsidiary of Pfizer Inc: Johnson & Johnson Consumer Companies Inc. acquired the brand as part of the company’s acquisition of Pfizer Consumer Health Care in 2006, the release stated.
According to the release, even though GOJO sold the brand, it continued to market PURELL in professional settings such as health care, education and foodservice, where it has driven significant, ongoing innovation and growth in the hand hygiene and skin care category.
"Good hand hygiene knows no boundaries," said GOJO President Mark Lerner.
"This transaction enables GOJO to expand the PURELL product line to include effective hand hygiene solutions for every setting — at home, at work and on the go," Lerner added.
Click here to read the complete release.