Get to know... Ted Elliott
What is your job?
I am president and CEO of Coverall Cleaning Concepts, one of the nation’s leading commercial cleaning franchising companies, where I have worked for 18 years.
How and why has Coverall grown over the years?
Coverall has grown from a start-up 20 years ago to a system of more than 8,500 franchise owners servicing 40,000 accounts in more than 100 cities throughout the United States and the world.
The company has accomplished this by staying focused on franchise owner success. This is done through continued training and education through our more than 90 Regional Support Centers, as well as field-level quality assurance.
How has that growth changed your job?
Unlike the start-up days when most of my time was spent opening or supporting a Regional Support Center, today I find myself dealing with the complexities inherent to large companies including finance, legal and forward thinking marketing which makes up most of my day.
How do you explain the benefits of a franchise, as opposed to building an independent business, to someone starting out?
Being part of such a large company has many benefits.
The first is branding, as you are a part of a system that maintains 40,000 buildings.
Second, we provide expertise that comes from a system that functions in virtually every market segment, including retail, health care, commercial office, industrial, etc.
The next and most important is the support our franchise owner has when starting up. Since most start in this business part time, having a Regional Support Center that answers the phone when the customer calls is critical.
As we are in a service business, the ability to respond immediately is imperative. We live in a time when people think e-mail takes too long. So a company must be available 24/7.
What’s the best part of your job?
The best part is putting people in business. There is no greater reward than watching our franchise owners grow and develop over the years.
What is the worst part of your job?
The worst part is endless meetings that have little to do with the blocking and tackling of our business, but come with the growth of our company.
What do you see yourself doing in 10 years?
My wife and I plan on doing missionary work with some of the organizations we are currently involved with. We both plan on going back to school and getting some type of medical field training.
What do you enjoy doing outside of work?
I co-lead worship where I play lead and rhythm guitar at our church.