Cleaning & Maintenance Management Online

Dirty carpet leads to homeowner embarrassment

February 9, 2011
MUKILTEO, WA — A recent survey asked carpet cleaning technicians to "psychoanalyze customers" as to how respondents think customers feel when their carpets are dirty, according to a press release.
The survey was conducted for U.S. Products with about 500 registered owners of U.S. Products hot water extractors being sent e-mail invitations to take the survey: As of January 14, 2011, 91 completed the survey, the release noted.
According to the release, 47 percent believed their customers are embarrassed by their soiled carpets, and another 47 percent believe their customers feel "their whole house is dirty" if their carpets are soiled.
On the other hand, once their carpets have been cleaned using a hot water extractor, 39 percent of technicians indicated clients are "thrilled," 32 percent answered "happy" and 26 percent responded "grateful," the release stated.
Click here to read the complete release.