Cleaning & Maintenance Management Online

Destination<em>Green</em> Receives Update

September 8, 2011

DestinationGreen, the free monthly e-newsletter of The Ashkin Group LLC distributed to nearly 4,000 subscribers every month, has been totally redesigned for 2011.

In addition to the redesign, the seven-year-old publication now also has its own website containing current as well as past e-newsletter content specifically addressing green cleaning and sustainability issues.

The whole idea behind the new design is not to just update the look, but to strengthen the company''s mission and goals for the industry, according to Elizabeth Crosbie, marketing manager for The Ashkin Group.

"Due to our direct involvement on both the national and international level working with industry advocates, governments, purchasers and more, we are in a unique position to bring timely, unbiased reporting and insights that can help our readers become leaders in green cleaning."

Crosbie adds that the DestinationGreen newsletter will still be distributed each month with comments and content on current green-related issues.

However, the information will also be added to the new website where it is cataloged and organized for easy reference under such subheadings as:

  • Climate & Energy
  • Latest Green Headlines
  • International
  • Sustainability
  • Green Selling.

"The new DestinationGreen website also allows readers to comment on the individual stories [that are] published," says Crosbie. "We want to encourage our readers to share their thoughts and concerns... because we believe this leads to greater understanding of green and sustainable issues."

Crosbie adds that the newsletter has been a far greater success than anticipated when it was started seven years ago, "and for that, we are very thankful to our subscribers."

At that time, she continues, The Ashkin Group just wanted to help get the word out about green cleaning.

"Fortunately today, the [industry] media does a terrific job covering green cleaning and sustainability topics. But, as the people who actually have a ‘seat at the table'' when these decisions are being made, we believe it is important that we continue to be a key source for that information as well."