Cleaning & Maintenance Management Online

Ashkin release 1.6

January 6, 2012

Ashkin Releases 2012 Green and Sustainable Trends

Bloomington, IN – Stephen Ashkin, CEO of Sustainable Dashboard Tools, LLC, and President of The Ashkin Group, has just posted his “Annual Trends and Directions” on Green and sustainability issues on his company’s Facebook site.

Ashkin, recognized as “the father of Green cleaning,” has been offering his annual trends and directions for several years.

“One prediction I am most proud of is when I stated about three years ago that I did not think the Green/sustainable movement would suffer significantly due to the economy,” he says. “And so far, that has proved to be the case.”

So what does Ashkin foresee for 2012? Below are his ten predictions for the coming year:

1. It’s the economy. The economy will continue to be the focus, but many organizations will slowly start hiring and expanding. While conditions won’t return to pre-recession levels, it will be a good year for jansan companies.

2. LEED shakes up the market. The new LEED revisions will be introduced in early 2012 and the improvements will accelerate its adoption. As facilities seek help understanding the changes, many jansan companies will find this as a competitive opportunity and grow customers.

3. Energy is king. The cost of energy will increase in 2012. Jansan distributors and service providers will develop strategies to help facilities reduce energy consumption.

4. Water conservation. Water will emerge as a critical issue that we must address and take seriously.

5. Green as a given. Facility managers/cleaning professionals will select Green cleaning products first and conventional cleaning products only if Green ones are not available.

6. Measuring sustainability. As facilities and businesses increasingly operate in a more sustainable manner, they will turn to “dashboard” systems to help measure, manage, and report progress.

7. Proof of sustainability. Purchasing departments requiring vendors to document how they address sustainability issues within their own businesses will become more commonplace.

8. Ingredient disclosure. Chemical manufacturers will provide more information on the ingredients used to manufacture their products as more purchasers and consumers demand this information.

9. Collaboration. Instead of doing it alone more jansan distributors and service providers will collaborate, creating solutions for environmental issues that will eventually help the entire industry.

10. Showing how. More facilities and businesses will establish Green and sustainability policies, but will have trouble putting them into practice. Jansan distributors and service providers will play a key role in showing them how.

The Ashkin Group is on Facebook. Visit us at:

Steve Ashkin is available for interviews, presentations, and commentary on Green Cleaning-related issues, sustainable buildings, industry trends, and facility management. He may be reached by calling (812) 332-7950.

About Stephen Ashkin and The Ashkin Group
Stephen P. Ashkin is president of The Ashkin Group, a consulting firm specializing in greening the cleaning industry and CEO of Sustainability Tool LLC, an electronic dashboard that allows organizations to measure and report on their sustainability efforts.
He is also coauthor of both The Business of Green Cleaning and Green Cleaning for Dummies.

Ashkin has worked in the cleaning industry since 1981 and has held senior management positions in leading consumer and commercial product companies. He began his work on Green Cleaning in 1990 and today is thought of as the "father of Green cleaning". For more information, visit