Are you informed, educated, attending?
September 19, 2010
For the past 84 years, JanSan manufacturers, distributors and, recently, end users have used the months leading up to North America’s largest cleaning-related trade show to plan, finalize details and set goals.
Veteran industry members, who attended the first ISSA show in the 1920s, would barely recognize today’s version of the ISSA/INTERCLEAN® show and related events.
Manufacturers and distributors of that generation — when travel was not as advanced as today — would head to the show in search of rebates, handshakes and literature on new product “innovation,” making their investment in time, money and effort worthwhile.
These JanSan veterans, who attended the first few ISSA shows during Prohibition, would not only need to adjust to the availability and promotion of alcoholic beverages at today’s industry shows, but they would also need to fine-tune their goals, missions and, especially, reasons for attending.
Today’s cleaning-related shows — both domestic and international — are much different from previous decades’ shows, and even recent ones.
Not the same show
Today’s end users, distributors and manufacturers attend ISSA/INTERCLEAN for several different reasons.
People still attend trade shows for discounts, handshakes and to learn more about new product innovation.
However, rebates, discounts and special show “price breaks” from manufacturers are not as commonplace at today’s trade shows compared to past shows.
“Handshakes,” of course, are still effective business practices that are performed during every booth visit, cocktail party or casual conversation around the convention and local venues.
Product innovation is more common, but often cannot wait for a once-a-year trade show.
Competition from other product sources, the Internet, unconventional suppliers, etc., has forced today’s manufacturers to rush out new product information and offerings.
Many times, today’s manufacturers cannot afford to wait and advertise, “See us at the show for the introduction of our new ...”
Attending the ISSA/INTERCLEAN trade show today offers more overall value to those who are willing to make the investment.
The association has done a superb job incorporating and encouraging international manufacturers to exhibit and display their product innovations.
While the American JanSan market has traditionally played catch-up to the European cleaning industry, the gap between the markets is beginning to close, due to the accessibility of information as well as European manufacturers’ interests in acquiring and/or partnering with U.S. manufacturers.
International manufacturers will be attending the show, and each year their presence has increased.
As these companies and their innovations become more available, end users need to take advantage to stay ahead of the curve.
Access to international companies and their innovations is one major benefit to attending today’s show.
Get involved, learn more
Taking away product and market knowledge is still a mainstay when attending today’s trade shows.
However, ISSA and other industry associations complement trade show hours with a multitude of seminars, training events and meetings during the course of the week.
IICRC’s Health & Safety Technician Certification Course, for example, will be offered this year during show week.
Here, attendees can complete a certification course designed specifically to help them position themselves with insurance companies as being ahead of the industry with regard to health and safety.
Manufacturers, distributors, consultants, building service contractors, in-house service providers, and trade magazine editors have different reasons for attending the ISSA/INTERCLEAN trade show.
But they all agree that the annual trade show is the place to be for JanSan professionals.
See you there!