Cleaning & Maintenance Management Online

April <I>CMM</I>: Goodbye business cards, hello LinkedIn

April 17, 2009
The April issue of CM/Cleaning & Maintenance Management® magazine is now available online, featuring Kimberly Legocki And Debbie Krupitzer''s Tackling Trouble Areas article on using Web 2.0 resources to further your business.
The authors state that the web is so much more than just static websites and online shopping as sites like LinkedIn, Facebook and Twitter enable you to share your thoughts, ideas and personal data through free, interactive web tools.
They note that you should think of social media tools like microfiber; fifteen years ago, few people had even heard about microfiber, but now there are few facilities that do not use microfiber.
The authors add that by familiarizing yourself with the most popular Web 2.0 resources, you can maximize their potential to grow your business.
According to the authors, these new resources can help build your personal and professional networks, solve problems and perform your jobs more efficiently and effectively.
Kimberly Legocki is the marketing services manager at JohnsonDiverseyin Sturtevant, WI. She has developed successful marketing programs for the aviation, software and chemical industries. Follow her at read her blog at
Debbie Krupitzer is the eMarketing manager at JohnsonDiversey. She has created strategic internet marketing programs for Fortune 500 Companies.
Click here to view the digital version of the April issue.