Cleaning & Maintenance Management Online

Advance release 4.11

April 11, 2011

Advance Leads the Way in the Industrial Social Movement with New Smart Cleaning Blog

Advance enhances communication with new Smart Cleaning Blog, Twitter and Facebook pages

Plymouth, MN—Advance announces it social media presence with the recently introduced Advance Smart Cleaning blog and Twitter and Facebook pages—all designed to provide the latest information on efficient, environmentally friendly floor and surface cleaning. Delivering unlimited resources to meet green cleaning requirements, Advance is setting the industry standard in customer interactivity.

“Advance continually strives to be the leader in the floor cleaning equipment market, and has expanded our communication platform in social media,” said Steve Dick, Director of Marketing for Nilfisk-Advance. “As we work toward our goal of being the best source of knowledge for cleaning information, social media is another way for us to share important technical and industry information with our customers at a moment’s notice.”

The Advance Smart Cleaning blog provides a comprehensive industry tool, designed to help users increase productivity and deliver the tools needed to produce efficient cleaning results. With floor and surface cleaning tips, strategies and technology advancements, the Advance Smart Cleaning blog assists users in achieving superior clean standards, no matter what the application. Focusing on significant industry issues, the latest studies affecting these issues, and green cleaning solutions and equipment, the Advance Smart Cleaning blog provides the information needed to reduce cleaning costs while satisfying environmental and cleanliness goals.

In addition to the Smart Cleaning blog, Advance takes the customer’s experience to the next level with its Twitter and Facebook pages. Users can personally interact with Advance by becoming a fan on Facebook or following Advance’s Twitter page. From there, users can comment on posts and tweets or ask application-specific questions, ensuring a direct, personal response from an Advance representative. With quick product updates and news on what’s happening at Advance, users have immediate access to the latest information.

“With the addition of these useful resources, Advance is enhancing its customer service with quality information and unprecedented levels of industry resources,” added Dick.

For more information, visit the Advance Smart Cleaning blog at www.advance-us.blogspot.com, follow our Twitter page at twitter.com/advanceUS and like our Facebook page at www.facebook.com/advanceus

Advance is a brand of Nilfisk-Advance, Inc., one of the world’s leading manufacturers of high-quality commercial and industrial floor and surface maintenance equipment. For more information on Advance equipment, call 866-429-8175 or visit www.advance-us.com.