Cleaning & Maintenance Management Online

Advance release 11.16

November 16, 2011

Advance Adfinity™ REV™ Random Orbital Floor Scrubber Ad Wins Davey Award from the International Academy of the Visual Arts

Adfinity™ REV™ Random Orbital Floor Scrubber Ad Wins Davey Award

Plymouth, MN — Advance announces the Adfinity™ REV™ Random Orbital Floor Scrubber advertisement, submitted by Next Communications, Inc., has been selected as a 2011 Silver Davey Award Winner by the International Academy of the Visual Arts (IAVA). With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from advertising agencies and companies worldwide.

The award-winning Advance ad features the company’s exclusive Adfinity X20R REV automatic floor scrubber, and shows how it can significantly reduce messy floor stripping and scrubbing procedures. With patent-pending Random Orbital Scrubbing technology, and only water, Adfinity REV can easily remove old floor finish in a single pass with no swirl marks. As a Davey Award recipient, the Advance ad is recognized as not only a notable accomplishment, but it also indicates organization and product credibility.

“With so many talented entries in this year’s Davey Awards, we are honored to receive this prestigious award,” said Steve Dick, Director of Marketing for Nilfisk-Advance. “We believe the REV is a breakthrough in scrubber technology, offering a cost-effective, sustainable cleaning solution that scrubs smarter, better and deeper than comparable technologies. This award recognizes our efforts and strengthens Advance as an industry leader in commercial and industrial floor cleaning equipment.”

The Davey Awards is judged and overseen by the IAVA, a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who''s Who" of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others.

Advance is a brand of Nilfisk-Advance, Inc. For more information on the Advance Adfinity X20R REV, call 800-850-5559 or visit http://www.advance-us.com/rev.

About Nilfisk-Advance

Nilfisk-Advance is one of the world’s leading manufacturers and suppliers of professional cleaning equipment. With global company headquarters in Denmark, the company has developed professional cleaning equipment for over 100 years. Nilfisk-Advance has production facilities in North America, South America, Europe and China, has an extensive network of sales entities in 43 countries and is represented in more than 100 countries around the world. The company currently has over 5,000 employees worldwide, with global sales of over $1 billion USD in 2010. Its Americas headquarters are based in Plymouth, Minnesota.