Cleaning & Maintenance Management Online

Absorb and Clean wins Retailers' Choice Award

May 23, 2012

LAS VEGAS — Equustock LLC''s 100 percent natural absorbent spill cleanup product, Absorb and Clean, was selected as a winner of Hardware Retailing''s Retailer''s Choice Award at the 2012 National Hardware Show in Las Vegas, according to a press release.

The National Retail Hardware Association recognized 26 products during the awards ceremony, the release stated.

According to the release, these products, specifically nominated by independent retailers during the show, are considered to be the most innovative products in the market today, making them likely to be big-sellers in their stores.

"Whether it is for a homeowner, commercial or environmental application, the 100 percent natural aspect of our product is the initial driver behind its success. When you consider it actually works six times better than clay absorbents, we knew we had a winner with Absorb and Clean," said Claire Brant, managing partner of Equustock LLC.

"The absorbent consumer has grown tired of underperforming products. Unfortunately, ''natural'' is often seen as not as effective and more expensive. With Absorb and Clean, we discovered a process that transforms our wood fiber into micro-sponges that outperform most absorbent substrates on the market," Brant added.

Click here to read the complete release.