A Look Back With Dave Frank
How Cleaning & Maintenance Management has aided an industry in evolution.
As Cleaning & Maintenance Management (CMM) magazine celebrates its 50th anniversary throughout 2014, we have been taking a look back at those influential persons who have helped shape and grow our magazine.
Their expertise and insight has helped CMM become the industry leader that it is.
This month I had the opportunity to speak with Dave Frank, president of American Institute of Cleaning Sciences (AICS) and frequent contributor to the magazine.
In an industry as diverse and far-reaching as the JanSan market, it is important to note that there are just as different many ways for those involved in the industry to find information.
There are numerous media types serving up any number of sources for the different wants and needs of industry professionals.
As the industry shifts, changes and grows, the job of professionals, whether they be in-house staff, facility managers or building service contractors (BSCs), has become about increasing their knowledge.
The job of those serving the industry, from the vendor to the distributor, from the manufacturer to the disseminators of industry information, is figuring out how to deploy that information.
“Cleaning & Maintenance Management magazine represents the diversity of our industry,” Frank says.
“With at least 13 identifiable vertical markets, CMM is able to reflect this diversity and cater to any of these markets at any one time.”
Frank recognizes that CMM’s scope is not a simple accomplishment.
He is quick to explain that it is “not an easy task to create content for the bandwidth of an entire industry.”
The Industry Bandwidth
That bandwidth can be explained in a few statistics:
- Approximately 71 billion square feet of commercial space exists
- Half of that square footage is 5,000 square feet or less
- Less than 2 billion square feet are LEED certified
- 5 percent of the total commercial space is restrooms
- $24 billion worth of cleaning products are sold each year
- 55 percent of that sold is for restroom hygiene
- 50 percent of all work tickets, complaints, etc., are related to restroom hygiene.
When an area of a facility shoots to the forefront of facility managers' and BSCs' collective consciousness, as restrooms have done, the industry, and those at the forefront, take notice and position themselves accordingly.
“It is important for any outlet of information to move with the market,” Frank explains.
“As the market has changed, CMM has been able to do just that, keeping up with the market as it has changed.”
Frank goes on to explain that what the magazine has done well, and continues to do well, is that no matter the change in issue, technology or direction that the industry takes, the magazine has changed along with the industry, and most importantly, doesn’t judge the topic.
“CMM is an industry leader because they know how to adapt their subject matter for the changing times.”
The industry itself isn’t the only aspect of the JanSan market that has changed over the years, but the face of the industry itself has gone through a significant makeover.
Cleaning is as old as time; since the very beginning there have been things and places that need to be cleaned.
While the extent to which these various facilities have needed to be cleaned certainly has changed, something more has changed at the same time: The face of cleaning.
The Janitor Narrative
When the JanSan industry was considered to be in its infancy, the perception of the job wasn’t one that was very rosy.
As the industry has begun to shift and change, so too has the perception of the JanSan professional.
Publications such as CMM help facilitate this change by being at the forefront of the change and in fact shaping the new face of the industry.
The industry now lends itself to having a sense of pride and a sense of accomplishment.
All buildings and facilities require cleaning, and the frontline, the janitors, the BSCs and the facility managers are the reasons buildings look pleasing to occupants and why they are healthy to spend numerous hours of a day in.
The JanSan industry is a viable, recession-proof industry.
As time has gone by there has been a palpable industry sophistication.
It is a white, blue and green collar industry, in which any variety of individuals can find their place.
The janitor of yesteryear is gone.
The perception that all the job requires is to clean, has drastically altered over the years, and CMM has been vital in reshaping the image of the industry.
Today’s janitors, facility managers and BSCs are vital in shaping the perception of buildings of all shapes and sizes.
If a facility isn’t clean, or perceived to be clean and healthy, occupants and end users will not continue to frequent that establishment.
Not Business As Usual
CMM has made the industry as a whole aware of the changes in the industry.
By staying on top of these changes, readers of CMM are able to adjust to ebb and flow as it happens, rather than needing to catch up to the rest of the industry when the latest innovation or technique becomes the status quo, rather than experimental.
CMM helps those in the business of cleaning clean better and run better businesses.
“Its not the business you’re in, but the way you’re in business that matters,” Frank explains.