PIC addresses social media and the claims process
ROCKVILLE, MD — The next Property Industry Conference (PIC) will be held on Monday, November 18, 2013, in Jacksonville, FL, at the Hyatt Regency Jacksonville from 1-4 p.m. before the PLRB Large Loss Conference, according to a press release.
Ellen Carney, principal analyst for Forrester Research Inc., will deliver the keynote presentation on how digital systems and technology support or undermine the claims experience, the release stated.
According to the release, Carney will discuss consumers' expectations of claims and how they have changed over time, the roles of social media in shaping the claims experience, and what insurers should include when building their digital claims road maps.
"Social media has changed how consumers communicate with insurers and other parties involved in a claim," said PIC Chairman Jeff Brinkman.
"There are positive and negative aspects to this type of communication and this conference will address some of those challenges," Brinkman added.
Click here to read the release in its entirety.