Branding slogan emphasizes eLev8 process
TUSCALOOSA, AL — AFFLINK is taking new steps to reinforce the branding and marketing of its eLev8 process by ensuring that the tagline "elevate your expectations" is posted on all instructional, marketing and related materials for the various industry segments that can benefit from the system, according to a press release.
The eLev8 process is a web-based diagnostic tool specifically developed to address the operations, management and procurement needs of organizations in industries as diverse as foodservice, healthcare, manufacturing, real estate/building management, government and education, the release stated.
"The tagline's three words say a lot about the eLev8 process. Our goal is to 'elevate' the conversation between distributors and end customers, from products and price to ways distributors can help their customers more effectively operate their facilities, meet business needs and goals, as well as realize cost savings," said Leah Runge, marketing manager for the system.
Marketing taglines, such as Nike's "Just Do It" and Allstate Insurance Company's "You're in Good Hands with Allstate," have proven to be very effective marketing tools for many companies, the release noted.
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