Cleaning & Maintenance Management Online

AFFLINK release 8.30

August 30, 2013

Branding Slogan Emphasizes eLev8® Process 'Elevates' Results

TUSCALOOSA, AL —  AFFLINK, a global leader in supply chain management for the professional cleaning and building industries, announces it is taking new steps to reinforce the branding and marketing of its eLev8™ process by ensuring that the tagline "elevate your expectations" is posted on all instructional, marketing, and related materials for the various industry segments that can benefit from the system.
The tagline will also be prominently posted on the eLev8 website.
The eLev8 process is a Web-based diagnostic tool specifically developed to address the operations, management, and procurement needs of organizations in industries as diverse as foodservice, healthcare, manufacturing, real estate/building management, government, and education.
It also includes a workloading component to help end customers streamline cleaning operations.
"The [tagline's] three words say a lot about the eLev8 process," says Leah Runge, marketing manager for the system. "Our goal is to 'elevate' the conversation between distributors and end customers, from products and price to ways distributors can help their customers more effectively operate their facilities, meet business needs and goals, as well as realize cost savings."
According to Runge, purchasing issues and the entire supply chain have become much more difficult and complex to manage in recent years.
Further, because of the recession, the need to make accurate, cost-effective purchasing decisions is all the more important.
Marketing taglines, such as Nike's "Just Do It" and Allstate Insurance Company's "You're in Good Hands with Allstate," have proven to be very effective marketing tools for many companies.
Runge encourages more jansan-related businesses to take advantage of taglines and slogans.
"They help brand a product, a service, or a company, making it easier for end customers to remember your company and its products," notes Runge. "However, they only work if the company or product behind the slogan walks the talk, that's crucial."
AFFLINK and eLev8 are now on Facebook. Visit us at: or
AFFLINK is also on Twitter: @AFFLINK
AFFLINK ( is the global leader in supply chain optimization, providing clients with innovative process and procurement solutions to drive efficiencies in today's leading businesses.   The eLev8 system helps organizations uncover never-before-seen opportunities and quantify their value to enhance their overall image, promote a healthy workplace, decrease total costs, increase productivity, and satisfy Green and sustainable objectives.