Tork refocuses product line based on customer feedback
PHILADELPHIA — SCA, the maker of the Tork brand of away-from-home paper products has changed the product names and packaging for its North American wiper line to allow customers and users to more easily select the right product for the intended use, according to a press release.
After conducting global research and talking with end-customers and distributors, SCA is introducing a task-based approach to identify wipers by name across four key usage categories, the release stated.
"We used to name our wipers based on quality level, but we learned that customers are most concerned with the task at hand," said Tom Bergin, marketing director of healthcare and industrial for SCA’s AfH Professional Hygiene business in North America.
"The new focus on this product line makes it easy to ensure that the distributors and end-customers are getting the right product for their specific use. We felt strongly that this change would benefit our customers and make their selection decisions as simple as possible," Bergin added.
According to the release, the new task-based wiping and cleaning products are:
Click here to read the release in its entirety.