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Research reveals meanings behind restroom colors

August 16, 2013

CINCINNATI — The style and appearance of a restroom says a lot about a business, and for the roughly half of Americans who gravitate to white or blue restroom fixtures, it may also indicate a deeper psychological connection to cleanliness, trust or dependability, according to a press release.

A recent online poll on behalf of Cintas Corporation identifies Americans' top color preferences for public restroom fixtures, the release stated.

Fifty-three percent of U.S. adults selected white as the number one color, with blue (45 percent) and beige (31 percent) ranking second and third, respectively, the release noted.

"Updating restrooms with a splash of color in an unexpected place not only makes a big brand impact, it can also enhance the users' perception of a business," said David Collette, director of foodservice, Cintas.

"This research demonstrates that consumers have a wide interest in restroom fixture color, so organizations should consider adding color to their restrooms to improve the customer experience," Collette added.

According to the release, additional color preferences, along with commonly associated meanings with each color, include:

Green: Indicates security and creates a sense of compassion (27 percent)
Grey: The color of compromise and conservatism (20 percent)
Black: Represents sophistication and glamour (19 percent )   
Red: Linked to excitement and encourages a call to action (15 percent)
Yellow: An attention-getting color that indicates warmth and fun (17 percent)
Orange: Indicates a lively and energetic brand (11 percent).

Click here to read the release in its entirety.