Cleaning & Maintenance Management Online

Deb group release 3.4

March 4, 2013

Deb GrittyFOAM™ Named New Product of the Year by Swish Maintenance Limited
New industrial hand cleaner heralded for effectiveness, cost efficiency and sustainability

CHARLOTTE, NC — Deb Group, the world’s leading away-from-home skin care company and the inventor of foam soap dispensing systems, is pleased to announce that its new GrittyFOAM™ industrial hand cleaner has been honored as the most innovative chemical product of the year by large Canadian janitorial and maintenance supply distributor Swish Maintenance Limited. This revolutionary product delivers the performance and effectiveness of traditional heavy-duty hand cleansers in a user-preferred foam format to gently remove tough soils. The first-ever foam soap with the cleaning power of grit, GrittyFOAM has been proven to require less product, while using less water and energy, driving costs down and helping meet sustainability goals.

GrittyFOAM comes in response to market demand for a powerful cleaner that is gentler on hands to help address the challenge of reducing the potential for occupational dermatitis in the industrial sector.

Swish Maintenance Limited recognizes top products in four categories – paper, chemicals, equipment or accessories – each year. The company considers a products’ ability to present new methods, advance technology and deliver unique solutions to pressing problems to determine the winners.

“GrittyFOAM was our top choice in the chemical category this year because with this innovative new product, The Deb Group has invented a more efficient way to get a better clean,” said Susan Ambler, Marketing Manager, Swish Maintenance Limited. “Switching to GrittyFOAM also means using less product and less water while saving money, which are all key considerations in product adoption. These factors, combined with the overall quality and effectiveness of the product, translate to enhanced savings and improved peace of mind for Swish and its customers.”

Swish is not the only group to take notice. Early testing has shown a very positive market reception to the product. In trials across various industrial settings, workers preferred GrittyFOAM to their current cleaning product, and 85 percent indicated that their hands felt softer or less irritated after using GrittyFOAM than their current heavy-duty cleaner.

 “The invention of GrittyFOAM is further evidence of our commitment to advancing the industry by filling a void and offering a strong value proposition,” said Tom Wirostek, vice president of marketing for Deb USA, Inc. “Market response has been terrific to date, and we are thrilled to see our new industrial hand cleanser being adopted so eagerly and embraced by end-users and top distributors like Swish.”

About Swish
Swish Maintenance Limited is a leading sanitation and maintenance company dedicated to solving cleaning product needs since 1956 and has expanded to serving 11 locations throughout Canada. Over the years Swish has been known as the janitorial supply experts in the sanitation industry. All locations are open to the public and fully equipped with trained Clean-it™ Centre staff to answer cleaning product questions. Their customers have come to know that they can depend on Swish Maintenance Limited for Value, Quality and Service for all of their cleaning, maintenance and equipment needs. For more information, visit www.swishclean.com.

About The Deb Group
Headquartered in the U.K. and with North American headquarters in Charlotte, N.C., Deb Group is the world’s leading away-from-home skin care company. The company provides dedicated skin care programs for a wide range of industries and organizations that value their employee and customer well-being.  Customers benefit from Deb’s deep expertise in skin care through improved health and safety, enhanced environmental sustainability and measurable economic value. Deb products are available in at least 100 countries, and it is estimated that more than 40 million people use Deb products every day in the workplace. To learn more about how Deb Group’s approach to skin and hand care and market leadership can address business needs, please visit www.debgroup.com.  For more information on the new GrittyFOAM product, visit www.grittyfoam.com.