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STOKO professional skin care unveils new logo

February 7, 2013

GREENSBORO, NC — STOKO has introduced a new logo that reinforces its identity as a business of newly named parent company Evonik Corporation, and also reflects the expanded role STOKO professional skin care products play in critical skin hygiene applications, according to a press release.

stoko rebrandedEffective January 1, 2013, Evonik Stockhausen LLC, which includes the STOKO professional skin care business, was merged into the new Evonik Corporation as part of a corporate decision to join all Evonik businesses under one name and, thus, reflect global unity under one corporate brand, the release stated.

According to the release, in keeping with this unification effort, the STOKO logo has been amended: The logo's new look mirrors both the customized font and colors of the parent company.

"STOKO customers will quickly recognize the repeating 'waves' from our previous logo," said Lori Huffman, STOKO senior marketing manager.

"However, we have transitioned from the original three waves, which referenced our three-point program for skin health — pre-work creams, skin cleansing and skin conditioning — to the inclusion of a fourth wave that reflects the important role we play in a major skin hygiene segment: Control or reduction of microbial growth through sanitizers and antibacterial products," Huffman added.

Click here to read the release in its entirety.