Kimberly-Clark Professional partners with Disney
LONDON — Kimberly-Clark Professional will to collaborate with Disney to launch an innovative campaign to raise hand hygiene awareness among children, according to Female First.
Thousands of children across the U.K. are absent from nurseries and schools due to minor illnesses, often spread by poor hand hygiene; independent studies have also shown that regular handwashing among school children can greatly lower absenteeism by reducing the spread of the germs that cause illnesses such as common colds, coughs and stomach upsets, the article stated.
According to the article, Kimberly-Clark Professional will partner with Disney to display popular Disney characters on a new range of printed hand hygiene dispensers, as well as on a series of colorful posters for restroom walls, which will be used to convey the key messages of the program in a fun way that appeals to children.
"It makes sense to introduce good hand hygiene to children when they’re young so that it stays with them their whole lives. By involving images of beloved Disney characters such as Mickey Mouse and Donald Duck, they are more likely to engage in the activity and learn about the importance of handwashing," said Dr. Louise Vickerman, education manager at Kimberly-Clark Professional.
"We found that, when a child connects with a character, they are more likely to choose a healthier option, whether this is making a healthier food choice or, in this case, practicing good hand hygiene," added Philippe Roucoule, director of food, health and beauty at The Walt Disney Company.
The Healthy Schools Project was launched in schools and nurseries across the U.K. and in Germany in January 2013, the article noted.
Click here to read the article in its entirety.