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Free e-Guide to JanSan e-Newsletter marketing

December 6, 2012

NAPERVILLE, IL — If you have questions about how to create an e-Newsletter marketing program, you can get them answered in this free "e-Guide to Using e-Newsletters in Your JanSan Marketing" that is available from, according to a press release.

optimizingIn this downloadable e-Guide, you'll learn about the advantages and disadvantages of e-Newsletter marketing, the effectiveness of e-Newsletter campaigns, differences in major electronic marketing providers (Constant Contact, Vertical Response, etc), tips on building your e-mail lists, ideas for creating content and articles and how to integrate e-Newsletters into other marketing activities, the release stated.

"In a survey we conducted with janitorial supply distributors, we found that just 20 percent were implementing some type of e-Newsletter program, but that 71 percent would use e-Newsletters if they knew where to begin and had the resources to do so," said Ginny Petru, president of

"This e-Guide is a primer guide for those in the JanSan industry on how to start an e-Newsletter program, maximize its effectiveness and keep it current," Petru added.

Click here to read the release in its entirety.