US Products release 12.5
Winter Carpet Cleaning Survey Leads to Winter Sales Tips
MUKILTEO, WA — U.S. Products, a leading manufacturer of professional carpet cleaning equipment, has just completed an online survey asking carpet cleaning technicians about the impact winter has on their businesses. This survey involved 62 technicians.
Fifty-three percent of respondents said they see their work slow down during the winter months. In fact, 78 percent indicated that winter is the slowest time of the year for them. *
However, about six percent reported their business actually picks up in the winter months. Most of the rest indicated that the changing seasons have little impact on how busy they are or said “it can vary from year to year.”
The survey also revealed the following:
• Marketing: Twenty-six percent of respondents indicated that they increase marketing efforts during the winter months; 15 percent said they decrease their efforts, the rest, about 60 percent, report that they make no changes in their marketing efforts based on the seasons.
• Marketing Direction: Of those who do make changes in their marketing efforts, 47 percent said they put greater emphasis on seeking commercial customers such as restaurants and offices; about 21 percent indicate they seek “higher-end” customers, approximately five percent report they put more marketing emphasis into getting “lower-end” customers.
• Busiest Times of the Year: Overall, the busiest times of the year, according to the overwhelming majority of respondents, are the spring and summer months.
“Because the winter months can be tough for so many carpet cleaners, we are going to start adding ‘Winter Marketing Tips’ to our Facebook site to give technicians a helping hand,” says Mark Baxter, an engineer and Product Manager for U.S. Products.
“There actually are several things technicians can do to stay busy and profitable during this time of year.”
Baxter adds that U.S. Products will post these marketing tips every Wednesday beginning in December, ending in March 2013.
*This is not a scientific survey. E-mail invitations were sent to more than 500 carpet cleaning technicians. As of Nov 25, 62 people completed all or most of the questions.
All percentages are rounded up and may not equal 100.
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About U.S. Products
U.S. Products is a leading manufacturer of carpet, upholstery, drapery, stone, concrete, & tile cleaning and restoration equipment, tools and chemicals for the floor care professional. In manufacturing, quality, reliability and innovation are words that are frequently advertised. At U.S. Products, we have the track record to demonstrate we have put them into action.