The 2012 ISSA/INTERCLEAN North America trade show exceeds expectations
LINCONLWOOD, IL — The results of the recent 2012 ISSA/INTERCLEAN North America trade show exceeded expectations, both statistically and according to the stream of positive feedback received from exhibitors and attendees, according to a press release.
This year's registrations were on a par with ISSA/INTERCLEAN shows held in Las Vegas, and ran about 15 percent higher than the last show hosted in Chicago, the release stated.
According to the release, the event experienced substantially increased attendance from distributor marketing/buying group members as well as building service contractors.
Also contributing to this growth was ISSA’s recent move to better engage high-profile in-house decision makers as part of its strategy to change the way the world views cleaning, the release noted.
"Our keynote speaker, Tom Brokaw, summed it up quite well when he said that we are all looking for a ‘big idea’ to unite us these days," said John Garfinkel, ISSA executive director.
"We believe that the shared drive to prove cleaning is a long-term investment in human health, the environment and facilities' bottom lines is what continues to bring together so many leaders in our industry to meet face-to-face and find the right solutions," Garfinkel added.
Click here to read the release in its entirety.