NAPERVILLE, IL — JanSan marketing veteran Ginny Petru has announced the launch of JanSanOptimize.com, a provider of online and offline marketing services to the janitorial and maintenance supply industry, according to a press release.
JanSanOptimize.com, a division of Petru & Associates Ltd., provides affordable, professional services to promote manufacturers, distributors and contractors, the release stated.
According to the release, inbound and outbound marketing tactics include search engine optimization (SEO) websites, e-newsletters, SEO press releases, social media, graphic design, blogs, SEO mini-videos and public relations activities.
"The internet is a significant component of any marketing program, yet we’ve found many JanSan businesses are at one end or another of internet usage. They are either missing a full internet presence or relying completely on the internet and neglecting other high impact marketing tools," said Petru.
"We find that inconsistent marketing is usually due to constraints in budget, lack of time, or employees who are not skilled in using today’s promotional tools. JanSanOptimize.com addresses those constraints and delivers everything from one-time 'a la carte' services to customized, fully integrated marketing programs. We move beyond just getting our clients found in search engines. We provide the resources to connect, cultivate, and convert leads into customers," Petru added.