FORT WORTH, TX — Powr-Flite has launched its new eCommerce website designed to improve the end-customer experience, according to a press release.
The site took nearly one year to develop and, according to Adrian Zavala, web manager for Powr-Flite, who was directly involved with the new site''s development, "The difference between the new site and the old one is like night and day," the release stated.
Some of the site''s enhancements include: The number of "clicks" it takes a Powr-Flite customer to make a product selection has now been cut in about half; the shopping cart is readily accessible from any page, making shopping more convenient and less time-consuming; the site provides easier online management of customer shipping, billing and contact information; and the new site has an advanced account-management system that allows customers to view their online purchase history, recommend items and discuss product details and add products to a supply list for future purchase, the release noted.
Zavala said: "We [also] wanted the site to be much more customer-focused. We feel we accomplished this and believe the new site has even raised the bar for websites in the professional cleaning industry."
One of the key goals of the new site is to reduce the amount of time it takes Powr-Flite end customers to find, understand the features and benefits of and select cleaning tools and equipment, which was achieved by providing more in-depth descriptions of the equipment, downloadable specifications, shipping and returns policy information and customer reviews, the release added.