Pelphrey said: "Throughout my career, I have always focused on understanding and exceeding customers'' needs and expectations to grow sales and profits. I am excited to join the Powr-Flite team, where there is a tradition of valuing long term relationships."
Pelphrey''s areas of expertise include the development of marketing plans, direct marketing, e-commerce, product development and new customer acquisition, the release stated.
Steve Day, president of Powr-Flite, said: "We took our time looking for a marketing director. I wanted to find someone that understood our goals and could help us achieve them. Gary is that person."
Powr-Flite, based in Forth Worth, Texas, has patented over 20 designs for floor-care equipment and carpet extractors for the commercial cleaning industry, the release added.