FORT WORTH, TX — A recent study finds that 85 percent of responding facility service providers use the Internet to learn about floor care equipment before making a purchasing decision, according to a press release.
Nearly 60 percent indicated that "about half" to "more than half" of their selection research time is conducted on the Internet, the release noted.
As to actually buying online, 32 percent indicated that none of their floor care purchases or decision making are done online but nearly 68 percent indicate they do purchase floor care equipment online one-third to one-half the time, the release stated.
"We also wanted to know why end-users select floor care equipment online and why they do not purchase online," says Gary Pelphrey, general manager of Powr-Flite
"The two key reasons the respondents said they purchase online were for the convenience (25 percent) and [to make] price comparisons (23 percent)," Pelphrey added.