ONTARIO — The newly released Genencor Household Sustainability Index (HIS) indicates that consumers are becoming more familiar with bio-based products, including bio-based cleaning products, according to a press release.
Eight in 10 consumers in both America and Canada indicated they would select bio-based products as long as they were comparable in cost and performance to other green or conventional products, the release stated.
According to the release, although many consumers are still skeptical about green product claims being better for the environment, it appears confidence in these claims is growing, especially in the United States.
"This mirrors what is also happening in the professional cleaning industry," said Mike Sawchuk, vice president of Enviro-Solutions Ltd.
"Distributors and end-users are becoming more familiar with bio-based cleaning products; recognize them as green, especially if they are certified green; and, if comparable in price and performance, appear quite willing to select them," Sawchuk added.
Visit our Facebook page to see an informative video detailing the HSI.
Click here to read the complete release.