LONDON — Proctor & Gamble (P&G) has signed up as an official partner of next year''s Paralympic Games in London, according to a press release.
P&G''s partnership with the London 2012 Games represents the first ever sponsorship to include multiple brands under one deal, the release stated.
According to the release, last year, P&G struck a partnership with the International Olympic Committee (IOC) to run through to the 2020 Summer Olympics.
"I''m thrilled that P&G have extended their sponsorship to the Paralympic Games. P&G has some of the world''s most recognizable brands under its name and it''s great to know they will help us inspire and educate people around the world about the power of the Paralympic Games," said Lord Sebastian Coe, chair of the London Organizing Committee for the Olympic and Paralympic Games.
Click here to read the complete release.