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Online purchasing survey results

September 15, 2009
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FORT WORTH, TX — An online survey conducted by AlturaSolutions Communications the first week of September 2009 found that cleaning professionals are using the Internet to research and select janitorial supplies, tools and equipment to varying degrees, according to a press release.
The survey, sponsored by Powr-Flite, found that nearly 45 percent of respondents purchase cleaning equipment online "half or almost all the time," while 13 percent said "all the time" and the remainder indicated "rarely," the release stated.
According to the release, 55 percent of respondents indicated the main reason they purchase janitorial equipment online was that they can better compare products and prices; the remainder noted the convenience of door-to-door shipping.
Forty-one percent of respondents reported cleaning products are less expensive online, revealing important insight into why cleaning professionals shop online, the release noted.
Interestingly, nearly 60 percent of survey respondents say they research a product online but then purchase it through a JanSan distributor, the release added.
Rob Godlewski, vice president of marketing for Powr-Flite, said: "We did not ask what type[s] of equipment they [are most likely to] purchase online. And it does not surprise me that many building service contractors (BSCs) research products online, such as more expensive machines, but then purchase them through a distributor. This is simply how people shop now; however the add-on services of hands-on training and education that distributors provide cannot be replaced by an e-commerce site."
Click here to read the complete release.
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