NORTON SHORES, MI — Since 2006, Nichols Paper and Supply has cut its weight-hauling expenses by 90 percent; now, they''re teaching their clients to embrace the environmental initiative, reported the Detroit Free Press.
The 75-year-old company began embracing the green initiative in 2003, and since then has even created a position within the company specifically dedicated to sustainability, the article stated.
One of the things that Nichols is adamant about is educating their clients in ways to save money by taking advantage of environmental methods — they have even gone out of their way to pickup recyclables from clients, the article reported.
"We could''ve sat back and not done that [educate customers] and wait for the customers to ask us. It reduces the amount we sell, but we knew we''d make it up with market share," said Renae Hesselink, Nichols Paper and Supply''s vice president of sustainability.
Click here to read the full article.