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Management And Training

Manufacturer kicks off 2012 social media marketing program

January 25, 2012
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ONTARIO — Enviro-Solutions Ltd. has announced that the company will significantly enhance its social media marketing programs in 2012, according to a press release.

To do this, the company has established sites on Facebook, Twitter and YouTube, while recently introducing a membership-only LinkedIn Group site as well, the release stated.

"The LinkedIn Group, named ''Enviro-Solutions and Customers,'' allows our staff, distributors and end users to post questions, share insights, share images and discuss green cleaning-related issues. We wanted to keep that one ''in the family,'' so to speak," said Mike Sawchuk, vice president and general manager for the company.

According to the release, Sawchuk adds that the company''s Facebook and Twitter sites have also recently been redesigned and it plans to significantly increase the number of people "Liking" and "Following" those sites.

There is a lot of interest in social media marketing today, and it is still a novelty; however, recent studies indicate it is growing in importance as a marketing tool, even for business-to-business (B2B) companies, the release noted.

Click here to read the complete release.

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