Legend Rewards program exceeds 5,000 participants
Cleaning and restoration companies show strong support for Legend Brands loyalty program
Burlington, Wash. Only three years after launch, Legend Rewards has reached 5,000 program participants. Today, a 5,000-point Legend Rewards certificate was sent to recognize the 5,000th registrant, Gavin Dawson of ServiceMaster Clean of Chatham, Ontario.
“This is a significant segment of the overall cleaning and restoration market,” said John Ormsby, President of Dri-Eaz and ProRestore Products. “We’re very pleased to have identified with such an effective tool to reward our customers’ loyalty.”
Legend Rewards is the restoration industry’s first customer loyalty program for both the U.S. and Canada. Legend Rewards points are provided in product boxes or after truckmount registration, based on the value of the products purchased from Legend Brands companies, including Dri-Eaz, ProRestore and Sapphire Scientific.
“There was no broad-based loyalty program in the cleaning and restoration industry before Legend Rewards,” said Ormsby. “But we had a hunch that this would be a great way to strengthen and affirm loyalty for the Legend Brands family of companies.”
The hunch was confirmed almost immediately. Launched in mid-2009, the program had 500 participants by the end of 2009, then grew to 2,700 participants and 29 million points issued by the end of 2010. By the close of 2011, more than 59 million total points had been registered by 4,500 program participants.
There are no limits on the amount of points a customer can earn. Many participants redeem their Legend Rewards for products they can use to further build their businesses – iPads, GPS units, tools and even Legend Brands products. A few have used their Legend Rewards points to attend the Restoration Sciences Academy Restorative Drying 201 (ASD) class. Points can also be used to “buy” a wide variety of products and services that can be used to reward top employees – electronics, tools, videos, books, music, travel packages and cruises.
Participants manage their own points online, using the Legend Rewards website (www.LegendRewards.com). New purchases can be registered there, and point redemptions are conducted online as well, which makes program participation easy and convenient.
For more information, go to www.LegendRewards.com.
About Legend Brands
Legend Brands is a family of companies that produces specialty chemical products and equipment for carpet cleaning, water and fire damage restoration and commercial cleaning professionals. Legend Brands companies conduct world-class research, provide industry-leading education and develop new products for the restoration and maintenance of healthier indoor environments.