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Kruger release 1.28

January 28, 2011
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Kruger Announces Winners of Ultimate Washroom™ Promotion Contest
Mississauga, Ontario – Kruger Products Ltd. has announced the winners of its 2009/2010 Ultimate Washroom™ Promotion Contest. Kathy Marks of Pittsburgh, PA, U.S., is the winner in the Distributor Sales Representative category and Maurice Lyrette of Ottawa, Canada, is the winner in the End-User Consumer category. Both winners have selected the Ultimate Family Getaway, as their grand prize trip.
Now in its sixth year, the Ultimate Washroom™ Promotion Contest continues to contribute to the growth and success of Kruger’s Ultimate Washroom™ towel, tissue handcare and dispenser products sold into the Away From Home market place. Participation from Distributors of quality brands -- Embassy Supreme, Embassy, White Swan and Esteem -- continues to grow year over year. “The Ultimate Washroom™ Promotion Contest is a great way to encourage new customers to trial Ultimate Washroom™ products,” says Kruger Distributor Sales Representative winner Kathy Marks. “It’s also a very effective incentive for Distributors and has certainly helped me develop my business.”
“The Ultimate Washroom™ category represents a double-digit annual growth opportunity says Markham Ray, director of marketing, Kruger Products’ Away From Home Division. And this promotion is part of our on-going strategy to grow share of that opportunity. It’s easy to get involved and it’s a lot of fun. We’re thrilled with its continued success and look forward to even greater participation this year.”
“We strive to offer meaningful and effective promotional tools to our valued Distributor partners” says Ray. “This one has proven to be a real win – for us, for our Distributors and, importantly, for new End-User customers who are now experiencing the benefits of the Ultimate Washroom™ featuring our Genesis design dispensers first hand.”
This year’s Ultimate Washroom™ promotion is currently underway and runs to April 31st, 2011. Kruger Products Distributor Sales Representatives should visit: www.krugerproducts.ca/afh for more details and to register.
About Kruger Products L.P.
Kruger Products (KPLP) is Canada’s leading tissue manufacturer which serves the Canadian and USA Away From Home Markets with a full line of products to seven market segments including Foodservice, Healthcare, Property Management, Manufacturing, Education, Public Buildings and Lodging. Kruger Products also is the Canadian market leader in consumer products with such well-known brands as Cashmere, Purex, SpongeTowels, Scotties and White Swan. The Company recently launched Sustainability 2015, an initiative to reduce its overall energy consumption and emissions by 15 per cent by streamlining manufacturing processes and implementing an array of energy-reduction and efficiency initiatives. For complete information on Sustainability 2015, visit www.sustainability2015.ca .
About Kruger Inc.
Founded in Canada in 1904, Kruger Inc., the parent company of Kruger Products, is a major producer of publication papers, tissue, lumber and other wood products, corrugated cartons from recycled fibres, green and renewable energy, and wines and spirits. It is also a leader in paper and paperboard recycling in North America. Kruger operates facilities in Quebec, Ontario, British Columbia, Newfoundland and Labrador, and the United States.
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