Kimberly-Clark Professional Displays Environmental Sustainability Leadership With Carbon Offsetting Trade Show Strategy
Leading the Industry with Offsetting Carbon Footprint of Trade Show Attendees
ROSWELL, Ga. – Fast on the heels of unveiling its new environmentally responsible trade show booth in July, Kimberly-Clark Professional is taking the next step in reducing the environmental impact of its trade show activities through a partnership with Carbonfund.org. Starting with its exhibit at the ISSA/INTERCLEAN Show, November 9-12 in Orlando, Kimberly-Clark Professional will offset the carbon emissions associated with its trade show activities and the activities of customers visiting its booth.
Carbon offsets are aimed at reducing greenhouse gas emissions, an important component of environmental sustainability.
“Reducing our carbon footprint is one of the best ways that individuals and companies alike can lessen our impact on the Earth’s climate and provide for a more sustainable future,” says Lisa Morden, Global Sustainability Leader for Kimberly-Clark Professional. “Combined with our sustainable trade show booth design, we now have a more holistic approach to environmental sustainability relating to trade show activities.”
How the Program Works
To implement its carbon offsetting trade show program, Kimberly-Clark Professional and its exhibit design firm, Expotechnik, have partnered with Carbonfund.org, a well-recognized nonprofit provider of carbon offsets and climate solutions organization.
Kimberly-Clark Professional will work with Carbonfund.org to calculate the carbon dioxide emissions generated by employee travel, shipping of the trade show booth and related materials, hotel stays, meals eaten, and booth electricity use.
Based on those calculations, Kimberly-Clark Professional will donate an equivalent amount of money to one of Carbonfund.org’s reforestation carbon reduction projects. The Amazon Forest Conservation Project, for example, will protect up to millions of acres from slash-and-burn forest clearing and prevent tens of millions of tons of greenhouse gas emissions. The project will also provide essential ecosystem services such as erosion control; water cycling, filtration and storage; nutrient recycling; and habitat for thousands of native Amazonian animal and plant species. Carbon offsets generated from these projects are then retired on behalf of Kimberly-Clark Professional.
Offsetting Attendee Carbon Footprint
In what is likely to be an industry first, Kimberly-Clark Professional also will offset the carbon dioxide emissions of the ISSA/INTERCLEAN attendees who visit its booth. Together with Carbonfund.org, Kimberly-Clark Professional will calculate the carbon dioxide emissions generated by attendees’ roundtrip travel, meals eaten, hotel room stays and their share of the event’s overall estimated energy usage.
Attendees will enter their information into an interactive offset tool at the Kimberly-Clark Professional booth. Once registered, they will receive a special badge identifying them as carbon offsetters and will be given the option of supporting Carbonfund.org’s reforestation, energy efficiency or renewable energy projects.
New Sustainable Booth
The new carbon offsetting program will become an integral part of Kimberly-Clark Professional’s Reduce Today, Respect Tomorrow global environmental sustainability program, which takes a big-picture approach to sustainability by seeking to reduce environmental impact at every stage of business activities.
In July, Kimberly-Clark Professional unveiled a new environmentally responsible trade show booth, made of materials comprised of approximately 90 percent post-consumer recycled, rented or re-used products. These materials are nearly 100 percent recyclable or re-usable so that when the booth is no longer needed, the materials can be used again. In fact, about 60 percent of the materials are directly re-usable, meaning they can be returned to inventory without expending energy to recreate or recycle them.
More information about Kimberly-Clark Professional’s environmental sustainability programs can be found at
What are Carbon Offsets?
Carbon offsets are measured in metric tons of carbon-dioxide equivalents; one carbon offset represents the reduction of one metric ton of carbon dioxide or its equivalent in other greenhouse gases.
Companies and other organizations may offset emissions in support of carbon reduction projects to comply with caps on the total amount of carbon dioxide they are permitted to emit. Organizations and individuals may also offset to mitigate their own greenhouse gas emissions from activities such as travel and electricity use.
Carbon offsetting is an effective approach for reducing the carbon footprint of trade show activities, including travel – often long distances by air – and shipping of items such as trade show booths, sample products, literature, etc. – all of which generate greenhouse gases.
About Kimberly-Clark Professional
Kimberly-Clark Professional is an indispensable business partner, delivering leading-edge health, hygiene and productivity solutions that provide tangible value every day, everywhere. Kimberly-Clark Professional is also committed to reducing environmental impact at every stage in a product’s life cycle with its Reduce Today, Respect Tomorrow program. Known for innovative, quality solutions for away-from-home washrooms, “clean” and “industrial” manufacturing environments, and DIY settings, the global brands of Kimberly-Clark Professional include Kleenex, Scott, Kimcare, WypAll, KleenGuard, and Kimtech. With the acquisition of Jackson Safety, Kimberly-Clark Professional offers an even broader range of PPE and other safety offerings, including welding and work-zone safety products. Located in Roswell, Ga., Kimberly-Clark Professional is one of Kimberly-Clark Corporation’s four business segments and can be visited on the web at www.kcprofessional.com.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world''s population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share positions in more than 80 countries.
Carbonfund.org is the leading nonprofit carbon-reduction and climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact by supporting third-party validated renewable energy, energy efficiency and reforestation projects. Carbonfund.org has over 500,000 individual supporters and over 1,700 business and nonprofit partners. Visit www.carbonfund.org.