KIMBERLY-CLARK PROFESSIONAL* TRANSFORMS NORTH AMERICAN MARKETING ORGANIZATION TO INTENSIFY CUSTOMER FOCUS
New Leadership, Additional Marketing Professionals Form Multi-Functional Teams Focused on Delivering Solutions that Address Customers’ Fundamental Business Needs
ROSWELL, Ga. - Kimberly-Clark Professional* today announced a significant increase in its commitment to its core business by further strengthening its marketing organization to continue to focus on customers’ business needs. This initiative includes a series of marketing personnel moves and an expanded marketing team.
Effective immediately, the following leaders have been named to new positions in North America marketing leadership: Andy Clement, Marketing Director, Offices & Education; Stephanie Rossignol, Marketing Director, Manufacturing; Amy Walker Barrs, Marketing Director, Health Care & Customer Facing Markets; and Rob Hughes, Marketing Director, Product Management.
“These individuals collectively bring the strong experience, market history and strategic thinking that will reinforce our commitment to our customers and end users,” said Richard Thorne, Vice President of Kimberly-Clark Professional North America. “We are fostering a culture of entrepreneurship within the organization that enables and supports decision making and accountability, ultimately improving our speed to market.”
Kimberly-Clark Professional* is increasing the number of North American marketing professionals in order to more effectively listen to customers and intensify focus on their business needs. To become truly customer facing, the organization is aligning multi-functional teams around groups of target customers to more effectively focus on delivering the solutions customers really want and need. Additional team members will allow the marketing organization to effectively manage and act on multiple sources of information and more easily take advantage of external expertise from other business-to-business marketers.
A recently launched customer-facing solution is The Healthy Workplace Project*, an innovative approach to hand hygiene that helps employees understand, eliminate, and prevent the spread of cold and flu germs throughout their offices. The program is designed to create a positive impact on employee productivity and reduce absenteeism-related expenses for customers. Similarly, the Exposed campaign was designed to raise awareness among safety managers, manufacturing workers and their families about the presence of heavy metal contaminants in laundered shop towels. This program is designed to offer solutions to manufacturers concerned with worker safety and productivity.
“These changes will enable our marketing organization to become true leaders with influence over the entire go-to-market business cycle from innovative product development to establishing deeper connections in our target markets,” said Richard Thorne.
These changes further reinforce the company’s commitment to helping its distributor partners better serve their end-user customers. All changes will take effect immediately.
About Kimberly-Clark Professional*
Kimberly-Clark Professional is dedicated to providing essential solutions for a healthier, safer and more productive workplace. These include a unique portfolio of innovative, cost-effective and sustainable offerings for office buildings and lodging properties, healthcare facilities, manufacturing environments, laboratories and cleanrooms, educational facilities, food preparation and processing operations, and home professionals. Kimberly-Clark Professional offers a comprehensive array of hand hygiene and contamination control solutions to break the germ transmission chain and help create a healthier workplace as well as wiping and safety solutions that minimize risk and drive productivity. Its trusted global brands include Kleenex, Scott, Wypall, Kimtech and Jackson Safety. Located in Roswell, Ga., Kimberly-Clark Professional is one of Kimberly-Clark Corporation’s four business sectors. For more information, visit www.kcprofessional.com
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world''s population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company''s 139-year history of innovation, visit www.kimberly-clark.com