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Kimberly-Clark aims to reduce forest fiber footprint

June 19, 2012
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DALLAS — Kimberly-Clark Corporation has laid out a bold vision to significantly reduce its forest fiber footprint, including a goal to transition at least 50 percent of wood fiber sourced from natural forests to alternate fiber sources by 2025, according to a press release.

By committing to reduce its forest fiber footprint, Kimberly-Clark adds to an already impressive history of leadership in protecting the world''s forest resources and ending deforestation globally, the release stated.

According to the release, this broad, new initiative will help protect biodiversity and reduce the impacts of fiber that the company uses while ensuring the fiber is sourced in an environmentally and socially responsible way.

"We continue to strongly support sustainable forestry where those materials are needed but, at the same time, we are aggressively exploring high-potential alternatives to the traditional fiber sources used in our industry, while maintaining the high quality standards our customers and consumers have come to expect," said Suhas Apte, vice president of global sustainability for Kimberly-Clark.

"In the long run, we hope that, one day, all of our fiber needs will be met from sources that collectively have maximum land use efficiencies while minimizing impact on people and our planet," Apte added.

Click here to read the complete release.

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